Beyond the Vines

Elevating Everyday Beauty: A Conversation with Masara Miramontez

In this episode of Beyond the Vines, I sit down with Masara Miramontez—renowned local makeup artist and founder of Modern Luxe Lounge—to talk about her journey from building a sought-after bridal beauty business to opening a stunning, full-service beauty space in the heart of downtown Santa Rosa.
Masara shares how she’s grown her brand with intention, what inspired her to create a luxury, all-in-one beauty experience, and how she’s curated a team of talented hairstylists and aestheticians to serve her clients in a more elevated way.
We also dive into what it really looks like to evolve from solo artist to business owner, the importance of creating an experience (not just a service), and how community has played a role in her success.
Whether you’re a bride-to-be, a local looking for your new go-to beauty spot, or someone inspired by entrepreneurship, this episode is filled with insight, inspiration, and a behind-the-scenes look at one of Sonoma County’s most exciting new spaces.
You can find Modern Luxe Lounge on Instagram at @modernluxelounge and you can find Masara on Instagram at @makeupbymasara
You can find Amy Ahlers at amyahlersrealestate.com and @amyahlers_realtor on Instagram.
The views, thoughts, and opinions expressed by guests on Beyond the Vines are solely their own and do not necessarily reflect those of the host, Amy Ahlers, or LivXplore Real Estate & Lifestyle.

Casual Classics & Timeless Living with Emily Lynch of Acorn Shop

In this episode of Beyond the Vines, I sit down with Emily Lynch, owner of Acorn Shops in Petaluma and Sebastopol—two beautifully curated spaces that have become staples in our local community.
We talk about how her East Coast and West Coast influences come together in her signature style, what it really looks like to build a brick-and-mortar business, and how she thoughtfully curates what she calls “casual classics”—timeless, well-made pieces designed for everyday life at home.
This episode is all about following your path, creating something meaningful, and building a business that reflects both your lifestyle and your community.
You can find Acorn on Instagram at @acorn.shop and on the web at www.acornshop.co
You can find Amy Ahlers at amyahlersrealestate.com and @amyahlers_realtor on Instagram.
The views, thoughts, and opinions expressed by guests on Beyond the Vines are solely their own and do not necessarily reflect those of the host, Amy Ahlers, or LivXplore Real Estate & Lifestyle.

The Bigger Picture: Smart Financial Planning with Jackie Egidio of Sonoma Wealth Advisors

When it comes to building wealth, it’s not about one decision—it’s about having a plan that brings everything together.
In this episode of Beyond the Vines, I sit down with Jackie Egidio, Chief Operating Officer at Sonoma Wealth Advisors, to talk about what it really means to take a holistic approach to your finances. From financial planning and tax strategy to investing, retirement, and supporting business owners, Jackie shares how all the pieces work together to create long-term success.
We also talk about common misconceptions around wealth management, what people often overlook when it comes to planning, and simple steps you can take to feel more confident and in control of your financial future.
Whether you’re just getting started or looking to refine your strategy, this episode will leave you feeling more informed and empowered.
You can find Sonoma Wealth Advisors on Instagram at @sonomawealth and on the web at sonomawealthadvisors.com. 
You can find Amy Ahlers at amyahlersrealestate.com and @amyahlers_realtor on Instagram.
The views, thoughts, and opinions expressed by guests on Beyond the Vines are solely their own and do not necessarily reflect those of the host, Amy Ahlers, or LivXplore Real Estate & Lifestyle.

Investing in Our Students: A Conversation with Maureen Highland of PEF

What does it really take to support our local schools, and why does it matter for the entire community?
In this episode of Beyond the Vines, I’m joined by Maureen Highland of the Petaluma Educational Foundation to talk about the powerful work PEF is doing for students, teachers, and classrooms across Petaluma. We dive into the programs they fund, the gaps they help fill, and the real impact they’re making every single day.
As both a mom and a proud PEF board member, this conversation is especially meaningful to me. Whether you have kids in the school system or simply care about the future of our community, this episode will leave you feeling inspired and more connected to what’s happening right here in Petaluma.
If this conversation resonates with you, there are so many ways to support—from attending local events to getting involved or simply helping spread the word. Every little bit makes a difference for our students and our schools.
You can find PEF on Instagram at @pefproud and on the web at www.pefinfo.com. You can find Alphabet Soup on Instagram at @alphabetsoupshops.
You can find Amy Ahlers at amyahlersrealestate.com and @amyahlers_realtor on Instagram.
The views, thoughts, and opinions expressed by guests on Beyond the Vines are solely their own and do not necessarily reflect those of the host, Amy Ahlers, or LivXplore Real Estate & Lifestyle.

Behind the Mic with Amber Bledsoe of Froggy 92.9

In this episode of Beyond the Vines, Amy sits down with Amber Bledsoe, the voice behind Mornings with Amber on Froggy 92.9. With more than 16 years in broadcasting, Amber has built a career connecting with listeners through music, pop culture, and authentic conversation.
Originally from Georgia, Amber studied Music Business and Communication at the University of Georgia before launching her career in radio. Today, she wakes up Sonoma County every weekday morning from 5–10am, bringing energy, humor, and a little country music to the airwaves.
Amy and Amber talk about Amber’s path into radio, the behind-the-scenes reality of morning shows, and the story of how she landed her role at Froggy 92.9. They also dive into what it’s like to connect with the community through live events, music, and moments like giving away Country Summer tickets — something Amy’s own daughter was lucky enough to win!
This conversation is a fun look at life behind the microphone and the role local radio still plays in bringing communities together.
You can find Amber on Instagram at @froggy929 and @morningswithamberradioon the web at www.froggy929.com.
You can find Amy Ahlers at amyahlersrealestate.com and @amyahlers_realtor on Instagram.
The views, thoughts, and opinions expressed by guests on Beyond the Vines are solely their own and do not necessarily reflect those of the host, Amy Ahlers, or LivXplore Real Estate & Lifestyle.

Stronger Every Day: Inside X’Core Northbay with Maren Bean

On this episode of Beyond the Vines, I sit down with Maren Bean, owner of X’Core Northbay, with locations in Petaluma, San Anselmo, and soon-to-open Novato.
We talk about how Maren stepped into studio ownership, what makes the X’Core workout so effective, and why it has become such a powerful part of so many people’s weekly routines. She shares what it really takes to grow from one boutique fitness studio to multiple locations — all while maintaining a strong sense of culture, connection, and community.
If you’ve ever wondered whether this style of workout is right for you, felt intimidated to try something new, or are looking for a 45-minute class that delivers real results, this episode is for you.
More than just fitness, X’Core is about building confidence, strength, and a supportive environment where everyone feels welcome. This conversation will leave you feeling inspired — and maybe ready to book your first class.
You can find X’core on Instagram at @xcorenorthbay and on the web at xcorestudio.com.
You can find Amy Ahlers at amyahlersrealestate.com and @amyahlers_realtor on Instagram.
 
The views, thoughts, and opinions expressed by guests on Beyond the Vines are solely their own and do not necessarily reflect those of the host, Amy Ahlers, or LivXplore Real Estate & Lifestyle.

Your Local Coffee Lady: Building Lovey Coffee Co. with Mary Orellana

In this episode of Beyond the Vines, I’m joined by Mary Orellana, the owner and founder of Lovey Coffee Co. — a woman-owned, small-batch coffee roaster rooted right here in Sonoma County.
Mary shares her journey from a lifelong love of coffee to building a business centered on community, ethical sourcing, and connection. We talk about what it really looks like to start a coffee company from the ground up, the meaning behind the Lovey Coffee name, and what it’s like being “your local coffee lady” at pop-ups, events, and weddings throughout the area.
She also opens up about the hands-on nature of small-batch roasting, the learning curves of entrepreneurship, and what success looks like to her today. Whether you’re a coffee lover, a small business supporter, or someone dreaming of starting something of your own, this conversation is full of heart, honesty, and inspiration.
Grab a cup of coffee and enjoy this one.
You can find Lovey Coffee Co. on Instagram at @loveycoffeeco and loveycoffeeco.com
You can find Amy Ahlers at amyahlersrealestate.com and @amyahlers_realtor on Instagram.
 
The views, thoughts, and opinions expressed by guests on Beyond the Vines are solely their own and do not necessarily reflect those of the host, Amy Ahlers, or LivXplore Real Estate & Lifestyle.

Baked With Love: The Artistry of Red Bird Bakery

In this heartwarming episode, Amy sits down with Linda and Isaak Cermak, the married duo behind Sonoma County’s well-loved Red Bird Bakery — a place that feels like stepping into someone’s home kitchen the moment you walk through the door. Together, they share the story behind the name, the roots that inspire their craft, and the early mornings spent “listening to the dough” and growing their business.
This conversation unfolds like a slow, comforting bake: full of intention, creativity, and a deep love for nourishing their community. From the delicate layers of Linda’s pastries to Isaak’s artisan loaves shaped by decades of craft, you’ll hear how the Cermaks built a bakery centered on warmth, connection, and the simple joy of feeding people well. It’s a celebration of small town magic, shared dreams, and the beauty of building something meaningful together.
You can find Red Bird Bakery at 556 East Cotati Ave in Cotati and 463 Sebastopol Ave in Santa Rosa. You can also find them on Instagram at @redbirdbakery and redbirdbakery.com.
You can find Amy Ahlers at amyahlersrealestate.com and @amyahlers_realtor on Instagram.
 
The views, thoughts, and opinions expressed by guests on Beyond the Vines are solely their own and do not necessarily reflect those of the host, Amy Ahlers, or LivXplore Real Estate & Lifestyle.

Beyond Toys: How Poppy’s Has Become Petaluma’s Happy Place

Poppy’s was already one of downtown Petaluma’s most charming destinations — a cheerful, thoughtfully curated toy shop where families could find something special for every child. But since our last episode together, owner Kate Brown has taken her dream even further, transforming Poppy’s into a true community hub.
In this episode, Kate shares the heart behind her expansion and what it’s been like to grow from a retail space into a multi-faceted gathering place that now includes a cafe (with boba!), a Homework Club, and a packed calendar of creative events. We talk about how she’s reimagined what a local store can be — a spot where families linger, friendships form, and community comes alive.
As the holidays approach, Kate also gives us a peek at what’s in store this season — from gift ideas that spark joy to festive drinks that make shopping a little sweeter. Whether you’re a parent, a local shopper, or just someone who loves seeing small businesses thrive, this episode will leave you inspired to shop local, slow down, and savor the magic of connection this holiday season.
You can find Poppy’s at 136 Petaluma Blvd N in Petaluma, @poppyspetaluma on Instagram, and poppyspetaluma.com.
You can find Amy Ahlers at amyahlersrealestate.com and @amyahlers_realtor on Instagram.
The views, thoughts, and opinions expressed by guests on Beyond the Vines are solely their own and do not necessarily reflect those of the host, Amy Ahlers, or LivXplore Real Estate & Lifestyle.

Decking the Halls with Shades of Green: Holiday Magic with Alyssa Romano

It’s officially the most wonderful time of the year — and no one spreads the holiday spirit quite like Alyssa Romano, owner of Shades of Green Holiday Design. Based in Petaluma, Alyssa and her talented team specialize in transforming corporate offices, hospitality spaces, and local businesses into festive, elegant holiday showcases.
In this episode of Beyond the Vines, Amy chats with Alyssa about how her creative career evolved into a full-service holiday design company that helps businesses take the stress out of seasonal decorating. From sparkling trees and lush garlands to tasteful lighting and timeless color palettes, Alyssa shares how she brings warmth and magic to spaces big and small — all while helping companies create an inviting, joyful atmosphere for their teams and customers.
Tune in for a behind-the-scenes look at what goes into large-scale holiday installations, this year’s most popular design trends, and how Alyssa keeps the spirit alive year-round. Plus, she shares whether she’s hiring for the busy season and offers tips for making your own décor stand out this holiday.
You can find Shades of Green at shadesofgreenholidaydesign.com and @shades_of_green_holiday_design on Instagram.
You can find Amy Ahlers at amyahlersrealestate.com and @amyahlers_realtor on Instagram.
The views, thoughts, and opinions expressed by guests on Beyond the Vines are solely their own and do not necessarily reflect those of the host, Amy Ahlers, or LivXplore Real Estate & Lifestyle.